Black Buying Power: Why Rev. Jamal Bryant’s Target Boycott Matters.
(ThyBlackMan.com) African Americans have about $1.6 trillion in buying power. And we are the ultimate consumers, disproportionately spending on beauty and personal care, apparel and footwear, and entertainment and technology. There are reasons for all of this, many rooted in enslavement and exclusion, but the reasons r4eally don’t matter. We spend rather than save, we spend to compensate for structural challenges, we spend because it makes us feel good. When we feel good, we buy. When we feel bad, we buy. […]