The Truth Behind Holiday Sales: Why Markdown Culture Plays Consumers, Not Prices.
(ThyBlackMan.com) Consumers love a sale. We love the little red tag, the “limited time only,” the breathless “50% OFF!” that promises we’re getting over on somebody. At this time of year, the sales signs practically scream at us, and we rush to stores convinced we’ve won a battle against high prices. But here’s the truth retailers hope you never pause long enough to consider: If a store can slash a […]